You start an online store with a dream to convert into one of the largest online platform in the world. You got a site, display your products and attached a price to it; but, is that all? Most people, who wish to establish a big online platform, focus only on the basics of website development. It is important for these people to know that there are some mistakes that they commit and this pushes away the potential buyer. Thus instead of getting depressed over losing the customers, work on your mistakes. But before working on them, you must know the usual mistakes that are made while developing a platform for online store.
- Ignoring their competitors:
Most of us do that. In our wish fulfil our dreams we surpass the importance of knowing our competitors. Where this should be the first step in your efforts, people realize its importance by the time is too late. Hence, ignoring the competitors is one of the biggest mistakes that we make before starting an online store. You must know that you already competing with the giants and you are supposed to very considerate while picking up your promotional strategies.
- Taking your customers lightly:
Either you are into a business that has no competitor, which is not possible these days. Or, your practices to attract your customers are highly influential and this is other biggest mistake that we all make. The product you are selling must be described in a way that makes it look superior to the other similar product. But, this doesn’t mean giving a misleading description, which the next point in the list mistakes that are commonly committed.
- Misleading facts:
In your desperate efforts to increase sales, it would be an immoral practice to attached false description to your goods. It might work for short run. But, in long run be prepared to lose your potential buyers. Thus, make it a point that would never misguide your customers by giving a false description of the product.
- Overlooking the quality of images:
The images that you display should about your mission. Most people don’t understand the importance of a quality image for their site and this is where they face problem. Hence, it is another common mistake that is made while developing a site for online store. It can be said that misleading product description and lack of quality will render degradation for your site.
- Lack of easy navigation:
Thumb rule navigation is maintaining visual Hierarchy. This means that your site has to be organized and clutter free. This is because, if the customer find it easy to surf through your site they would tend to visit is often. To bring targeted group of customers to your platform it is important that your site is easily navigable.
To avoid making these mistakes it is better you hire an experienced website designer or developer. A professional would aware of the trends that are pervading in the market and delivers the expected results.